By Nick Fortuna

Car wash operators and other small business owners pour their heart and soul into their companies, pushing forward in the...

By Tom Gresham

In recent years, the mergers and acquisitions (M&A) landscape has been marked by feverish activity and robust growth. Owners...

By Shani Calvo, ICA Director of Media and Editorial

When customers are upset enough to voice their displeasure during a visit to your car...

By Mary Lou Jay

Every type of business has its unique problems and opportunities, but at the core all share at least a few common concerns....

By Nicole Needles

Cookies are a way for marketers to give their audience a more tailored experience based on their behaviors and habits....

By Nick Fortuna

In the car wash industry, there’s nothing nefarious about license plate recognition (LPR) technology, an invaluable tool...

By Nicole Needles

The world of digital marketing is ever-changing. It’s safe to say that every month the tides turn, and there is a new...

By Elsbeth Russell

While marketing may be crucial to the foundation of a successful business, it can often be difficult for owners to...

By Derek Kaufman

Future trends in vehicle technology and their impact on the car wash industry was the subject of a recent ICA webinar I...

It was like being a fly on the wall, overhearing little-known secrets about achieving higher lifetime value with your customers and...

By Susan Palé, CCP

Inflation. Inflation. Inflation. We not only hear this word 15 times a day, we experience it every day – at the gas...

By Nicole Nelson

Many car washes are toying with a number of platforms in digital marketing, but only one car wash to date is making its...