Not every idea is a rousing success, but every idea comes with a lesson that can help the next one work.

By Tom Gresham

When Benny’s Car...

Pitch™ webinar covers latest developments in customer engagement, chemistry and wash enhancements.

One of the most surefire ways to stay...

Each year, car wash organizations contribute countless hours and dollars to the communities they serve. We want to make sure we’re...

Tip the odds in your favor by utilizing the latest AI and machine learning technologies.

A megawash in a rural area of around...

By Bob Klein, ICA Research DirectorUsing data from International Carwash Association surveys as recent as August 2023 and as far back as...

What do you do if your go-to car wash closes its doors? Opening your own might not be the answer most would have to that question, but it...

Taking a step-by-step approach and sharing your vision for the future can help you master this skill.

Leaders are expected to make...

How customers feel is important because perception is reality. So if a customer feels frustrated or angry or inconvenienced, then the...

It happens, sometimes. What? Forest Gump has the answer to that one, and most people probably agree with him — especially if there’s been a...

Washes that redefine the typical square-footage guidelines are evolving — and finding a football field-size niche in the car wash industry.

A look at five of the most distinguishing characteristics that define today’s Millennial generation. 

By Bob Klein, ICA Research Director

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The mission started with just three participating washes in Pennsylvania. Twenty years later, more than 4,300 washes are participating —...