Water Wars

The industry has come a long way when it comes to making car washes more efficient but raising awareness will win the war.

Car wash operators continue to build their washes in sustainable fashion, three key aspects are met on the frontline: technology, education, and communication. When put all together, the ideology behind washing a car can be changed for the better.
Read More | 6 minute Read

ICA Consumer Study: Make It Your Own

The 2022 ICA U.S. Consumer Study is packed with data and actionable insights to help you ignite sales and profits. The 28-page total U.S.report is now available as well as segment-specific reports for each of the five major wash types.
Read More | 2 minute Read

Connected Customers

Technology has paved the way to help increase customer satisfaction at the wash, while also making it easier.

From personalized light shows to voice-activated payment to apps that allow users to self-serve their entire car wash experience, customer experience technology is booming.
Read More | 7 minute Read

Using Lighting as a Marketing Tool for Your Car Wash

LED lighting brings many positives to the car wash: saving money, building a loyal customer base, keeping your tunnel clean, and increasing safety measures.

While many have recognized the ability to save money by incoporating LED lighting, they may not have considered the notion that LEDs can make money as well. There are many ways that car wash owners are integrating LED lighting to transform their facility into an active marketing machine that contributes profits right to their pockets.
Read More | 4 minute Read

Nobody Is Immune

The world of cybercrime is ever-evolving, as is the world of technology seen at the modern car wash.

Cyberattacks are becoming more frequent and targeting small- and medium-sized businesses with outdated IT practices and software.
Read More | 9 minute Read

Getting to Know Your ICA Board: Jason Baright

Meet one of your ICA Board members.

We sat down with Jason Baright, ICA Vendor Director and CEO/Owner of G&G Industrial Lighting in Clifton Park, N.Y. Jason shares how his family connection to the industry led him to where he is today.
Read More | 3 minute Read

How Do You Wash That?

Car washes can’t wash everything, but some can accommodate more items than others.

From duellies and lowriders to freight trucks, service vans, garbage trucks, trains, planes and pets, car washes figure out how to accommodate all kinds of dirty things that need cleaning.
Read More | 7 minute Read

Tidying Up Your HR Closet

When’s the last time you cleaned out and tidied up? Given the changes over the last two years, this should apply not only to your windows and closets but to your HR practices as well.
Read More | 4 minute Read

Smarter Equipment

Technological advancements are boosting efficiency and reducing costs for operators.

Each year, car wash equipment manufacturers show off their latest and greatest inventions, all aimed at helping operators improve the customer experience, win repeat business, drive revenue and lower costs. Here are four examplesof high-tech equipment that’s helping car wash operators to run a tighter ship than ever before.
Read More | 8 minute Read

Celebrating Industry Leaders

ICA's annual Emerging Leader Scholarship was presented to its recipients at The Car Wash Show 2022.

We sat down with the five winners of the 2022 International Carwash Association Emerging Leaders Scholarship in Nashville to learn how they got their start in the industry, the challenges they’ve overcome and what they love about working at car washes.
Read More | 6 minute Read

Selling Away

Four ways to leave a car wash legacy.

One of the most difficult decisions a car wash owner has to make is when and how to exit a business that he or she has created and grown.When it’s time to step away, it is important to find the method that best meets the owner’s goals and aspirations for the business. Four car wash owners who have approached the sale of their businesses differently provide insight into the practical, emotional and financial sides of the decision-making process.
Read More | 8 minute Read

Using Data to Guide Your Business

Car wash owners and operators are collecting, compiling and crunching numbers to change their operations, make decisions and increase sales.
Read More | 7 minute Read

International Carwash Association’s 2021 Annual Report

International Carwash Association serves the car wash community through three primary initiatives: events, education and communication. Members and sponsors support each, with additional benefits delivered to them in return.
Read More | 4 minute Read

Frightful and Festive Fun

Themed tunnels are a special attraction for customers and employees alike

Planning and running holiday-themed tunnels and events is not only great for business and community involvement but serves as a unique and unforgettable team building experience for employees
Read More | 5 minute Read

Getting to Know Your ICA Board: Jessica Zazworsky

Getting to Know Your ICA Board: Jessica Zazworsky
Read More | 5 minute Read

5 Steps to Hiring and Retaining Talent in 2022

I was recently sharing a cab with the business owner of a print manufacturer heading to an industry conference where I was slated to be a presenter on workforce trends and solutions. He turned to me and said, “Ok, then tell me… where the heck did everyone go?
Read More | 4 minute Read

2021 Emerging Leaders Scholarship Winners

Emerging Leaders Scholarship Winners Announced
Read More | 8 minute Read

Helping Employees Feel at Home

Breeze Thru Car Wash offers employees unique benefits, including housing and training

Breeze Thru Car Wash offers employees unique benefits, including housing and training
Read More | 8 minute Read

ICA Consumer Study: Ten Market Trends Shaping the Car Wash Industry

ICA Consumer Study: Ten Market Trends Shaping the Car Wash Industry
Read More | 2 minute Read

LEAD to Succeed

ICA’s LEAD program provides car washes with the tools they need to train and retain top talent

ICA’s LEAD program provides car washes with the tools they need to train and retain top talent.
Read More | 6 minute Read