By Elsbeth Russell

While marketing may be crucial to the foundation of a successful business, it can often be difficult for owners to...

By Derek Kaufman

Future trends in vehicle technology and their impact on the car wash industry was the subject of a recent ICA webinar I...

It was like being a fly on the wall, overhearing little-known secrets about achieving higher lifetime value with your customers and...

By Susan Palé, CCP

Inflation. Inflation. Inflation. We not only hear this word 15 times a day, we experience it every day – at the gas...

By Nicole Nelson

Many car washes are toying with a number of platforms in digital marketing, but only one car wash to date is making its...

By Nicole Nelson

Last spring, Sam Sousa made the decision to explore a marketing medium that was previously untapped at All American...

By Emily Madison

One of the fundamental challenges today is finding ways to convert your potential customers into actual high lifetime...

By Lindsey Quick

Costs are rising in nearly every sector and on nearly every kind of product and service available. Consumers are feeling...

By Elsbeth W. Russell

Google is unarguably the leading search engine, with around 5.6 billion searches each day and a 92% market share....

By Tom Gresham

For years, customer lifetime value was almost a mythical concept, said Peter Fader, author of “Customer Centricity: Focus on...

By Joan Tupponce

When Tom Hoffman Jr.’s parents were expanding their business rapidly in the late 1990s, they had to take out a mortgage on...

International Carwash Association’s LEAD Car Wash Manager training program has been honored with the Brandon Hall Group Bronze Award for...