Stories Archive

Rooting for Classic Car Wash

April 17, 2023
3 minute Read

Classic Car Wash all but guaranteed himself a spot in the $3 million Kentucky Derby when he finished a solid second in the Grade 2,...

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How Many Is Too Many?

April 10, 2023
7 minute Read

By Tom Gresham

The question of how many car washes an area can support is an eternal one, and the answer can depend on a slew of factors...

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What the $%^*& Is Strategy?

April 5, 2023
7 minute Read

By Nick Fortuna

Herm Edwards, the former NFL coach known for his intensity and colorful quotes, has a no-nonsense reply on the tip of his...

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Getting to Know Your ICA Board: Doug Marquis

April 3, 2023
4 minute Read

By Brennan Merkle, ICA Communications Coordinator

We sat down with ICA Board Member Doug Marquis, general manager and vice president of...

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Building for Flexibility

March 29, 2023
7 minute Read

By Victoria Lim

Not that long ago, car washes offering free vacuums was a mind-boggling idea. The thought of giving away a moneymaking...

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By Nick Fortuna

Car wash operators and other small business owners pour their heart and soul into their companies, pushing forward in the...

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Before You Seal the Deal

March 20, 2023
7 minute Read

By Tom Gresham

In recent years, the mergers and acquisitions (M&A) landscape has been marked by feverish activity and robust growth. Owners...

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It's All Your Fault!

March 15, 2023
6 minute Read

By Shani Calvo, ICA Director of Media and Editorial

When customers are upset enough to voice their displeasure during a visit to your car...

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Cross-Industry Inspirations

March 14, 2023
9 minute Read

By Mary Lou Jay

Every type of business has its unique problems and opportunities, but at the core all share at least a few common concerns....

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February 27, 2023
2 minute Read

By Nicole Needles

Cookies are a way for marketers to give their audience a more tailored experience based on their behaviors and habits....

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Safeguarding Customer Data

February 22, 2023
8 minute Read

By Nick Fortuna

In the car wash industry, there’s nothing nefarious about license plate recognition (LPR) technology, an invaluable tool...

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The Evolution of Email Marketing

February 20, 2023
10 minute Read

By Nicole Needles

The world of digital marketing is ever-changing. It’s safe to say that every month the tides turn, and there is a new...

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