Stories Archive

How customers feel is important because perception is reality. So if a customer feels frustrated or angry or inconvenienced, then the...

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5 Steps to Dealing with Damage

November 17, 2023
2 minute Read

It happens, sometimes. What? Forest Gump has the answer to that one, and most people probably agree with him — especially if there’s been a...

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Rise of the Megawash

November 13, 2023
5 minute Read

Washes that redefine the typical square-footage guidelines are evolving — and finding a football field-size niche in the car wash industry.

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Are You Ready for the New Millennial Economy?

November 8, 2023
4 minute Read

A look at five of the most distinguishing characteristics that define today’s Millennial generation. 

By Bob Klein, ICA Research Director


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Grace For Vets: Strength in Numbers

November 2, 2023
3 minute Read

The mission started with just three participating washes in Pennsylvania. Twenty years later, more than 4,300 washes are participating —...

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Getting to Know Your ICA Board: Craig Campbell

November 1, 2023
4 minute Read

Getting to Know Your ICA Board: Craig Campbell, General Manager, Good Sight Australia

ICA Board Member Craig Campbell has not only been on...

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Dramatic Shifts Emerge in Real Estate Tone

October 30, 2023
4 minute Read

Ideal locations for car washes are like the weather —hard to predict far in advance and always changing. But, knowing how to read the real...

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Are You Recruiting with Blinders On?

October 25, 2023
8 minute Read

Car washes with inclusive hiring practices gain an edge.

By Nick Fortuna

As many businesses complain about the labor shortage and high...

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Popularity’s Perks and Pitfalls

October 13, 2023
8 minute Read

From market saturation questions to moratoriums, the car wash industry’s rapid growth is drawing attention, not all of it good. 


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Going for a Global Spin

September 29, 2023
5 minute Read

Technology breakthroughs and trends in the automotive industry manifest themselves a little differently, based on where you are in the...

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We live in a world that doesn’t just like things to be easy and convenient. Consumers demand it — at least that is what the results of the...

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Spreading Happiness Starts on the Inside

September 18, 2023
8 minute Read

The positive, creative culture at Big Splash Car Wash is not by accident, but one owners Claire and Jason Cunningham strive to make a...

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