This week we speak with Howard M. Shore. Shore is the Founder and CEO of Activate Group, a Bestselling Author, speaker, and serial entrepreneur. He talked with us about zeroing in on your customer, making decisions for them, and the importance of turning your current customers into raving fans. We get into the weeds on payment structures and membership plans and Shore uses the phrase “check your ego” in a conversation about growth. Shore was a speaker at the CAR WASH Show 2022 in Nashville.