"Superfans are loyal, engaged customers who are going to advocate on your behalf. They're more likely to go back and tell their friends about you. But here's the thing about superfans: you don't buy them. This is not about if you can run the right ad or find the right people online and target them with the right thing. You create them. 

Superfans are created one experience at a time."

Brittany Hodak is an award-winning entrepreneur, keynote speaker, and the bestselling author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. This week, Hodak joins Matt DeWolf to discuss how you can use engaging experiences to create customers who market for you. 

Hodak was a keynote speaker at The Car Wash Show™ 2024 in Nashville. For more information visit: brittanyhodak.com