License Plate Recognition (LPR) technology is used broadly across industries, from loss mitigation for lenders to recognizing the vehicles of wash members in the car wash space. 

In 2009, DRN Data entered the loss mitigation space working with lenders, banks, credit unions, and insurance agencies to find cars that needed to be repossessed. Soon they realized that LPR could be used for lead generation in the car wash space as well. 

Pointing cameras at the street, DRN Data's technology recognizes license plates that drive past the wash and matches that information to the VIN of the car. This data provides the wash owner with more than one hundred marketing attributes for each person zooming by.

Senior Executive Director for DRN Data, Noel Peña, sat down with Shaneen Calvo, Director of Media & Editorial for International Carwash Association (ICA), at The Car Wash Show 2024 in Nashville. In this episode, you’ll hear the story of DRN Data's 180-degree repositioning and entry into the car wash industry.