Panaram International Trading Co. (Panaram), in Bellville, N.J., recently received the 2021 GNA Business Partner of the Year Award for superior sales and service performance within the carwash industry. Panaram, founded by Ira A. Feinberg in 1971 and now headed by his daughter, Juliette Silver, is a women-owned business certified by the Women’s Business Enterprise National Council (WBEC).

Panaram has two affiliates – USAtowel.com, which manufactures and markets an entire range of towels and sheets for both domestic and global sales and Carwashworld.com, which provides the carwash industry with unique and patented carwash cleaning systems, equipment, consulting and supplies for existing and new carwash facilities.

“Panaram is GNA’s oldest national account specializing in the carwash industry,” said GNA Vice President of Sales Joel Jorgensen. “They bring unique car wash solutions to the industry utilizing GNA equipment and their chemistry and textiles. Juliette and her team have taken the legacy of Ira and expanded their success to a phenomenal level. We are thrilled to work with them.”

Panaram’s focus on customer service sets them apart, according to Jorgensen.

Silver, CEO of Panaram/Carwashworld agrees. “For over 50 years, our team has learned the business from a legend in the industry, my late father, Ira,” she said.

“We do things the right way, always, and our customers’ needs always come first. More than 30 years ago, my father forged a relationship with Girbau North America that has continued to this day in the next generation. This family has been a mentor, partner, customer and friend. We would not be receiving this incredible honor if not for the GNA family.”