What does it take to get a customer to say, “I’ll be back!”? Create an amazing customer experience — and it’s not what you think. 

By Shep...

At the Qual Chem family table, innovation comes naturally and car washing is the favorite topic.

In this fast-paced world where Zoom is...

Artificial intelligence has its perks, but be aware of potential complications before using it

By Paige McAllister, SPHR, SHRM-SCP 

...

Overgrown with weeds and rusty equipment, the old self-serves in the quaint town of North Little Rock were just eye-sores to most. That was...

In the ever-evolving landscape of marketing, embracing social media can be a game-changer. It's a journey Club Car Wash has taken recently...

Car washes partner with athletes, and sports teams to reach new customers, and drive brand loyalty.

As the leading scorer on the...

Marketing messages that stick in an era of mega-options.

Marketing options for businesses are changing almost daily as the methods of...

Side-by-side conveyors in one open-air tunnel make the new Brandon, Fla., location stand out.

Bubble Down Car Wash

Brandon, Fla.

Year...

Recently I was sharing a cab with a client on my way to speak at a conference. He turned to me and said that he was interested to hear what...

Each year, car wash organizations contribute countless hours and dollars to the communities they serve. We want to make sure we’re...

Intuition can go a long way when reading and addressing employees, customers.

Have you ever made a spur-of-the-moment decision based on a...

Just as a diversified portfolio is the recommendation for successful investors, car wash owners find that the best way to prepare for...