It’s Conversations with ICA—the series that turns car wash data into insights and actionable strategy. 

In today’s fast-paced, high-volume wash environment, your POS system isn’t just for transactions—it’s central to your growth strategy. In this episode, we connect with Braxton McKee and Jon Murphy from Rinsed about why connected systems (and the data that is leveraged from them) matter more than ever.

A modern POS connects the dots across your operation—from license plate recognition to CRMs to tunnel controllers—automating critical customer interactions and transforming data into actionable outcomes. Then, whether you need a churn alert or a personalized upsell, smart systems integrated into your POS make everything happen behind the scenes.

Braxton and Jon walk through how a fully integrated POS looks and behaves, what operators often miss and what is most at risk in a siloed approach to operating your tunnel. They also break down common missteps in marketing execution and explain how data layering (not just collection) makes the difference between a good car wash and a great one. Learn how a smart tech integration can be the tipping point between growth and stagnation.

📺 Watch the full conversation below.
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Rinsed is a Champion partner of the International Carwash Association. To learn more about their car wash customer relationship management software and solutions, click here.

Conversations with ICA | 2025 season, episode 14