Caliber Car Wash, one of the nation’s fastest-growing express car wash brands, has launched a fully reimagined digital experience in partnership with Atlanta-based digital agency 3 Owl.
The result: a mobile-first, hyper-localized website that has already delivered a 72% increase in membership joins and record-breaking sales growth within the first month of launch.
The transformation was led by Caliber’s Vice President of Marketing, Amy Michael, who brought her past career experience in the Quick Serve Restaurant (QSR) industry and sought to deliver a similar level of digital innovation to the car wash space.
“The QSR industry went through a rapid digital evolution during COVID, and I saw an opportunity to bring that same customer-centric approach to Caliber,” said Michael. “We needed a partner who could think beyond industry norms. 3 Owl delivered exactly that—with creative thinking informed by their work across fast-moving industries.”
Caliber issued a national RFP in search of an agency to lead the overhaul. She found that the firms with deep car wash domain experience offered more templatized offerings. 3 Owl’s cross-industry experience stood out, bringing proven strategies from commerce and QSR to create a scalable, future-ready solution.
Results by the Numbers
Since the site’s relaunch, Caliber has achieved:
● 72% increase in membership sign-ups
● 25% increase in organic and contextual keyword traffic
● 8% of site visitors visited a physical Caliber location, verified through geofencing
● By directly connecting digital behavior with real-world conversions, Caliber now has clear visibility into how its website drives growth.
A New Digital Standard for Car Washes
The new Caliber website was designed and launched in just 3.5 months and includes:
● Geo-personalized location detection accurate within 0.5 miles
● Streamlined, mobile-first membership sign-up flows
● Sub-one-second load times for improved engagement
● Drag-and-drop CMS tools enabling the marketing team to launch campaigns without developer support
● Enhanced SEO through Auto Wash Schema and local listings integration
